Friday, January 15, 2010

NBC Replaces “The Jay Leno Show” From Prime Time


Jay LenoPutting an end to all speculations, the channel NBC on Thursday, 14 January, said that they will replace "The Jay Leno Show,” from prime time (10 pm). Leno's show has been replaced by Jerry Seinfeld's new marriage comedy, crime series "Law & Order" and new family drama "Parenthood".

NBC said they are brining an end to a failed experiment after network’s 2010 Winter Olympics broadcasts (from Feb 12-28).

They did not explain about what would happen to their attempt to reshuffle its Monday-Friday late night line-up with Leno and Conan O’Brien’s “The Tonight Show.”

The fourth most popular U.S. television channel has been scrambling to reinvent its Monday-Friday prime time schedule since announcing on Sunday that it would end “The Jay Leno Show” at 10 p.m. on February 11.

Earlier NBC affiliate stations complained that "The Jay Leno Show", the traditional scripted drama, attracts fewer people which hurt their ad revenues.

NBC said that from March 1, they will start long-running crime drama “Law & Order” on Mondays, beginning with a two-hour episode, and sister show “Law & Order: Special Victims Unit” on Wednesdays and Saturdays at 10 p.m.

At the same time slot on Tuesdays, NBC will air “Parenthood,” a highly anticipated multi-generational drama. The Thursday slot will be filled by “The Marriage Ref,” a new one-hour comedy-game panel-reality show from Seinfeld – one of America’s favorite comedians.

And the last Friday's prime time slot will be captured by the news magazine "Dateline NBC"

Though NBC has said it wants to move Jay Leno to 11:35 p.m. and push “The Tonight Show with Conan O’Brien” to 12:05 a.m. But this has angered both Leno and O’Brien, who took over “The Tonight Show” in June 2009. In a statement on Tuesday, O'Brien furiously denied to host “The Tonight Show” at the later hour but did not say he would leave the network.

Let's see what would happens to "The Jay Leno Show".

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