According to the reports, the scientists at the University of Manchester worked with the supermarket chain Asda to develop the formula.
The researchers said that the bust size and ratios of the thigh-height and hip-waist ratio are the crucial dimensions. But the curviness and symmetry of the figure are equally important.
According to their expert opinion, a DD or E cup is considered the optimum bust size, while the ideal thigh-height ratio – calculated by dividing the thigh's thickest circumference by total height – is 0.3.
The hip-waist ratio is reached by dividing the circumference of the waist by that of the hips – with 0.7 being the optimum result – and scores of one to five are assigned for “body curve line” and “body symmetry” based on visual assessment.
The higher the total score, the more perfect the hourglass shape, said researchers.
Dr. David Holmes, a senior psychology lecturer at the University of Manchester said, "The human curve has come to represent the healthiest and most fertile form, highlighting the most suitable breeding partner and has evolved to be universally attractive to males for that reason."
He also said, "The perfect curve also impacts on other females creating mixed responses of both respect and jealousy."
In the part of research, scientists conducted a survey in which 72 % of men said that they are attracted to curvier women – mentioning a full bust, small waist and rounded bottom as the most attractive physical features.
And survey among women says that 63% of women would prefer to have the same curves as 72% Men mentioned, that is like Helen Mirren, Kate Winslet and Alesha Dixon than slimmer stars like Cheryl Cole.
The research was conducted to mark the launch of Asda's new "Tummy Tamer" dress and skirt, designed to hide excess flab and help women to get an hourglass figure without exercise or workout.
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